Thought the opening paragraph was pretty brilliant so wanted to share it with you. "Questioning" is a really interesting component in a creative process. (Browsed through the contents but wasn't too crazy about how he framed the concept of questions.)
“Those who ask ‘why’ are typically more holistic or whole-brained thinkers, those who ask ‘how’ are typically more box thinkers, and those who ask ‘why not’ are typically the challenging thinkers. All types, of course, are equally valuable and equally required for innovation!”
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