Scion Speak. Make your own scion badge. You can go to WATCH and see couple video clips about "making of this website". They said that they did focus group to refine the design for these badges. That made me think... maybe focus group works when the target market is cult.
Then that got me thinking more...about cult. How do we make cult around? What is the essential ingredients for cult to exist? Wouldn't it a powerful tool if we can figure out the essence and strategy of how to create the cult? Any suggestions on book/resources about this topic??
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