Jelly!: Casual co-working

Came across this idea Jelly!-casual co-working. It could be GREAT for freelancers who don't have a lot of face-to-face interaction with other creative people. Opportunity for expanding net works and get stimulating conversations. There is one in Burbank, CA. Thinking of checking it out.
What is Jelly? from Amit Gupta on Vimeo.