I'm doing some research for content for my class next week and visited one of my favorite blogs: The Medici Effect. I was looking for interesting stories about Innovation - who, what, where, why and how. Frans Johansson, Author of the Medici Effect, talks about "Intersections" and has a collection of "Intriguing Combinations".
It was there that I found this video and Frans' well written description of how this video and innovative thinking really illustrates one of the main ideas in The Medici Effect: If you apply existing concepts in fields where they haven’t been used before it dramatically increases your chances of being innovative.
Credit for the video and concept goes to Front Design, a design firm located in Stockholm, Sweden.






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