Our friend eecue (Dave Bullock) has written an article about Virgin Galactive that was unveiled yesterday in Mojave desert, CA. At its peak two sets of tourist can be sent to space each day... costing each tourist $200,000+. We've thinking of what's next for that uber luxury consumer trends which has been around for a long time.This service certainly will fit into the next generation of the highly eco-conscious luxury consumers who are looking for extremely adventurous one of the kind services that provide experiences that are both exclusive and near impossible. photo taken by eecue. You can check out some of his other amazing photos here).
July 29, 2008
April 07, 2008
I shop therefore I am... and Story about fisherman
David Report in Consumerism trend. A lot of focus on meaningful and conscious consumerism for the future of luxury trend.
Short story from the link about slow movement.
"Our consumption anecdote by Heinrich Böll:
An American
businessman was standing at the pier of a small coastal Mexican village
when a small boat with just one fisherman docked. Inside the small boat
were several large yellow fin tuna. The American complimented the
Mexican on the quality of his fish.
“How long it took you to catch them?” The American asked.
“Only a little while.” The Mexican replied.
“Why don’t you stay out longer and catch more fish?” The American then asked.
“I have enough to support my family’s immediate needs.” The Mexican said.
“But,” The American then asked, “What do you do with the rest of your time?”
The
Mexican fisherman said, “I sleep late, fish a little, play with my
children, take a siesta with my wife, Maria, stroll into the village
each evening where I sip wine and play guitar with my amigos, I have a
full and busy life, senor.”
The American scoffed, “I am a Harvard
MBA and could help you. You should spend more time fishing and with the
proceeds you buy a bigger boat, and with the proceeds from the bigger
boat you could buy several boats, eventually you would have a fleet of
fishing boats.”
“Instead of selling your catch to a middleman
you would sell directly to the consumers, eventually opening your own
can factory. You would control the product, processing and
distribution. You would need to leave this small coastal fishing
village and move to Mexico City, then LA and eventually NYC where you
will run your expanding enterprise.”
The Mexican fisherman asked, “But senor, how long will this all take?”
To which the American replied, “15-20 years.”
“But what then, senor?”
The
American laughed and said, “That’s the best part. When the time is
right you would announce an IPO (Initial Public Offering) and sell your
company stock to the public and become very rich, you would make
millions.”
“Millions, senor? Then what?”
The American
said slowly, “Then you would retire. Move to a small coastal fishing
village where you would sleep late, fish a little, play with your kids,
take a siesta with your wife, stroll to the village in the evenings
where you could sip wine and play your guitar with your amigos…”
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