Nike always seems to know how to reinvent itself. From their NIKEiD to NIKE PHOTOiD. Now not only you can choose what color and types of customized details you want but also collect your own color palette from your environment. Check out the video here.
July 17, 2008
June 19, 2008
Twitter + Barack Obama
Obama Barack's openness to engage people in his campaign using web 2.0 has been talked about for a while. I was told by my friend that I can "follow" Obama on twitter. First when I chose to "follow" him, he requested to "follow" me as well. All the sudden the channel has been opened both ways. I get updates from him few times a week and I could send 140 word messages to him. Okay... it's sort of nice. But since he doesn't post anything personal, if you read newspaper, watch TV... the information is available. That's what I thought until today. This morning I got an update from him saying, "Made an important decision today and wanted to share it with you. Visit link".
April 01, 2008
Scion Speak
Scion Speak. Make your own scion badge. You can go to WATCH and see couple video clips about "making of this website". They said that they did focus group to refine the design for these badges. That made me think... maybe focus group works when the target market is cult.
Then that got me thinking more...about cult. How do we make cult around? What is the essential ingredients for cult to exist? Wouldn't it a powerful tool if we can figure out the essence and strategy of how to create the cult? Any suggestions on book/resources about this topic??
February 10, 2008
Microsoft Office: mac 2008
Fun interactive website on Microsoft Office. Simple, easy to follow, quick to upload.
January 26, 2008
The joy of...
via core 77
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