toy box

Game-changer in media industry

I'm always very curious about value shift in Generation Y. This article on the future of the movie biz at Influx Insights caught my eyes this morning. Companies really need to start thinking of how to communicate/inspire this generation.

"The most unsettling thought, though - the real game-changer - is that the movie theater audience may have gone away for good. Said panelist Mark Gill, head of the independent production company the Film Department, "My son doesn't care what format [a movie] comes in. He cares how fast he can get it and if it can come to where he is."

via influx insights

Flyp - more than information

You might have already come across this but this is my new thing!! Flyp. Magazine style media that have great up-to-date contents, visually beautiful layout (got to love that!!!) and interactive contents that keeps me wanting to flip the pages for more. In these information overload age, it's hard to encounter something that I feel so engaged. Try it! I think you will like it too. 

Surprise factor = Sticky factor?

I always look for communication media piece using interesting visuals to tell a story in more dynamic manner. This one came as a bit of surprise. Maybe because of the shift from vector style to the real pics of broken glasses at the end... Surprise factor is a part of sticky factor in this? via Influxinsights

Compete for anything!

I came across this website ibeatyou.com on trendcentral. It's a website where you can have competition on anything you like from how to live more balanced life to why people should vote next month (Declare Yourself initiated by Jessica Alba) and you let audiences choose the winner of competition! It's like a mix of threadless & American idle.

MAGHOUND

Decided to try out the MAGHOUND service. Mix & Match magazine subscription provides flexible and individually catered service.

Telling a story!

This Sprint commercial kept me in front of the scree (with a big smile:) Great story-telling. via: information aesthetic

Future web browser scenario

"Aurora is a concept video presenting one possible future user experience for the Web, created by Adaptive Path as part of the Mozilla Labs concept browser series." We like concept prototype that shares just enough information to get us imagining what the future holds. This first concept Aurora seemed little bit complicated for me by viewing the video.  However, I am looking forward to their browser concept series to see some other concepts. Maybe there would be simpler more intuitive user experience? different settings for scenario?
 
Aurora (Part 1) from Adaptive Path on Vimeo.

Stereoscopic Parking Garage

Stereoscopic Parking Garage inside the Eureka Tower Carpark in Melbourne, Australia designed by Axel Peemoeller. It's taking a conventional idea of stretched road sign (horizontal road signs are usually stretched to help drivers read sign easier from distance) to the next level. The effect is especially interesting because of all the turns drivers have to make inside of the parking lot and seeing these signs from all different angles. (Thanks for sending the link, Corey!)

meebo.com: if you could chat with people behind the blog...

Our friend sent us a link to meebo (Thanks Candice:) Idea is very simple. Website/blog author can embed chat windows on their site by creating an account with meebo.com. Now when visitors come to the website, they can engage the real-time conversation with the authors. It's an indication that the distance between authors and readers is getting shorter and shorter in the era of conversation.

Deck of news

Current news/events can be shuffled as a deck of cards at Spectra Visual Newsreader. Reader can be surrounded by layers of information on screen (preselected by websites and then readers) and quickly flip through them just like you're dealing with deck of cards. The experience is interesting but so artificial and synthetic that I wonder it makes readers want to go back to old newspapers/magazines...