Fashionlogy is a DIY fashion store in Beverly Hills where tween girls can explore and be
"designer" of their own fashion. It works a lot like Build-A-Bear but
mixed with more virtual interaction when they design their clothes. (Of course... right? They are Club
Penguin/Wii generation). Great opportunity to empower the self expression of young girls but also connect them closer to "objects" emotionally to make it into something they want to keep for a long time.
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